Fun City Theme Park A viral sweepstakes case study
How Fun City Theme Park Generated $90,585 in Lifetime Value
Previous attempts at launching sweepstakes campaigns to drive ticket sales didn’t go well. Fun City knew it was possible to make it work and had to give it another chance.
They turned to Socialtility Marketing to help them create a successful viral sweepstakes campaign.
Challenge
Fun City was having a hard time getting quality-leads in their ticket sales campaigns.
The software they were using for creating sweepstakes campaigns was expensive and getting difficult to use. It also required a lot of effort for entrants to participate, which caused them to be discouraged from joining. Even ones that joined weren’t sharing enough to make it a financial success.
Solution
Socialtility launched a viral sweepstakes campaign using their in-house software where the participants are encouraged to share a link back to the contest website and perform other actions to earn bonus entries with the hope of beating out other participants for the big prize.
We created, promoted, and managed the viral sweepstakes by promoting it with organic social media posts and paid ads on Facebook and Instagram with a modest $400 budget. No other paid advertising was used.
- Created a customized sweepstakes for client’s audience
- Setup automated emails to send out to participants to encourage sharing
- Offered bonus entry opportunities by following client’s multiple social profiles
- Installed tracking pixel on client’s website to track and optimize conversions
- Ran Facebook and Instagram ads to the target audience with a $400 budget
Results
Socialtility’s tailed digital marketing strategy yielded impressive results for Radiant Dental Studio:
- $90,585 in lifetime value from the new customers
- 7,674 campaign views
- 1,484 campaign submissions
- 748 referred visits
- 545 new Instagram followers
- 261 new youtube subscribers
- 1,093 new email subscribers
- 1,231 new SMS subscribers
- 174 new TikTok signups
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